By Karen Ballard, Administrator Idaho Division of Tourism and U.S. Travel Association
A tremendous boost to our industry occurred today by the Obama Administration making tourism a national priority with the first-ever National Travel and Tourism Strategy. This is a major victory for the travel community and affirms what can be accomplished when we speak as an industry with a clear message and many voices.
The Administration’s action provides us with an opportunity to establish travel and tourism as fundamental to America’s prosperity. Since the job recovery began, our industry has created more than 260,000 new jobs, far outpacing job growth in the rest of the economy. While most Idaho industries added jobs last year the two primary tourism sectors (Arts & Entertainment and Accommodations & Food Services) accounted for almost 45% of the state’s estimated 6,036 new jobs. A study released last year by McKinsey Global Institute projects the leisure and hospitality sector could add between 2.1 million and 3.3 million new jobs in this decade.
The strategy outlined today by U.S. Secretary of Commerce John Bryson and Secretary of the Interior Ken Salazar, who co-chaired an intra-agency task force to develop the plan, commits our government to address numerous issues that can help improve travel to and within the United States and increase American jobs in the process.
National Strategy Highlights
The National Travel and Tourism Strategy broadly includes:
Significance of the National Strategy
The Administration is embracing the power of travel and the strategy suggests a newfound appreciation for several key points:
Looking Ahead
We are pleased to see that the national strategy has an expanded role for travel and tourism within the federal government. These actions and others will improve our industry’s ability to engage effectively with government leaders. I have already experienced the change in attitude and awareness from our federal partners as they have come to better understand the role of travel and tourism as a tool to promote prosperity while protecting, and preserving the assets. What matters most is not what’s spelled out in this document, but what industry and government will do together to put the strategy into action. It is my understanding that we will see at the local level more cooperation with permitting and promotion and less barriers to cooperative marketing. We have always had an exceptional relationship with our agency partners in Idaho, especially through our Idaho Tourism and Recreation Initiative but now our partners will have more support in these programs from the highest levels of government. A tourism renaissance is upon us. Should you have the opportunity, please use these talking points to amplify today’s announcement.
We are very excited about the upcoming Conference on Recreation and Tourism. It looks like we will have record attendance and one of the strongest industry showings in our history. Thank you for coming together. If you pre-order now, you will have the opportunity to pick up Travel Guides while you are at the conference. Please email Laurie Zuckerman the number of Travel Guides you would like before Thursday 3 May. There are 39 Travel Guides in a box, and you can arrange for pick up of your order at the Registration Desk during the Conference.
May 5-13th is National Travel & Tourism Week! Show your support for our industry and wear red on U.S. Travel Rally Day, Tuesday, May 8th!
Join us in red by ordering your I Love Travel/Idaho Adventures in Living tee-shirts today. Orders received by midnight on April 29th will be ready for you at the Idaho Conference on Recreation and Tourism registration desk when you arrive in Coeur d’Alene!
Front: I Came, I Saw, I ADVENTURED
Sleeve: I Love Travel
Back: Adventures in Living The Great Idaho Getaway Project
S, M, L: $13.00 XL and XXL: $15.00
If you are coming to the conference order online on the ICORT registration site – use your previous registration record and add the tee-shirt today! If you can’t make it but would still like a shirt contact Wendi Haught
See you (in red) in Coeur d’Alene!
Speaker Highlights:
Tim Brady – Expose Yourself. Putting personality up front to increase your business. In this one hour session you will see how putting your small businesses personality in the spotlight can shift your business to a new level and separate you from the pack. Not suitable for minors; this hour will be crammed with the real deal, nothing held back, high energy, information you need to truly “expose yourself”.
Emilyn Sheffield – Emilyn Sheffield is a professor at California State University, Chico. Her high-energy presentations and applied research projects help local, state, and federal agencies and conservation organizations respond more effectively to changing demographic and lifestyle trends. She is currently exploring trends in community engagement, volunteerism, and conservation stewardship at the Golden Gate National Parks.
Field Trip Sneak Peak: Silver Valley Magical History Tour – Jump on the Silver Valley Magical History Tour with Prime Minister Rick Shaffer at the helm. Depart modern day Silverwood Theme Park for the thrills of another ilk. Travel back in time to the days of young Idaho had its origins in the gold and silver mining camps of Murray, Kellogg, Page, Eagle and Wallace. Walk in the same steps as Wyatt Earp, Calamity Jane, Big Ed Pulaski and President Teddy Roosevelt as the Coeur d’Alene Mining district affected the going-ons of a new country and growing world. Coach along the old Mullan Road to the Silver Capital of the World, Historic Wallace where history lives every day.
A fun filled scavenger hunt/poker crawl will ensue with all time travelers hitting the well heeled streets in search of history, mystery, fun and prizes. Sure to be included is the Oasis Bordello, Wallace District Mining and Northern Pacific Depot Railroad Museums as well as the newly reprised Wallace Brewing Company and the North Idaho Mountain Breweries of the libatious sort. Retreating well informed and happy, the troupe will stop by the Old Mission State Park for a bit of spiritual engaging at the Oldest Standing Structure in Idaho and perhaps the newest being the Sacred Encounters. Get educated, get up and moving and come along for some real fun!
Don’t miss out on ICORT 2012! Register today!
By Megan Ronk, Public Information Officer Idaho Department of Commerce
The Going Home Package: 35-35-35 The Idaho Legislature adjourned Sine Die on Thursday, March 29, when the final deal was struck regarding the budget and tax cuts. This compromise package moved forward when the Senate allowed a vote on the Governor’s income tax relief legislation (House Bill 563), which will lower the current corporate income tax rate from the 7.6% to 7.4% and the current individual income tax rate from 7.8% to 7.4%, providing for $35.7 million in tax relief. The other components to the 35-35-35 plan were that $35 million be set aside for education to help restore the salaries of teachers who saw cuts over the last several years, and $35 million to be placed in state rainy day accounts in the event of another downturn in the economy.
Senate Backs Youth Challenge Bill, Heads to Governor In its final moments, the Senate voted unanimously in favor of House Bill 662 to declare the Idaho National Guard Youth Challenge program to start a school in Pierce, Idaho, a secondary alternative school. The funding for that was defeated in JFAC. Backers hope to get state matching funds for federal funds and private donations to operate the school.
THIS WEEK (April 2-7, 2012)
Wednesday, April 4 – Director Sayer travels with Governor Otter to Idaho Falls, Rigby, Burley and Twin Falls to meet with companies participating in the 2012 China Trade Mission
Friday, April 6 11:00 – Director Sayer participates in the announcement of the BYU-Idaho Agriculture program expansion (Rexburg)
Saturday, April 7 – All Day – Director Sayer chairs the first Leadership in Nuclear Energy (LINE) Commission meeting (Idaho Falls)
March 22nd Be Outside, Idaho will be at the Idaho State Capitol to meet and greet legislators and update them about getting kids outdoors to interact with nature. Grateful for the support of government agencies and foundations, they invite anyone in Boise to visit the second floor rotunda where they will have two information tables to display materials and their videos stories. Please stop by 8 am – noon! (They will be serving juice and bagels!)
Be Outside, Idaho! was formed in 2007 to “connect Idaho’s youth to nature from backyards to mountaintops.” Our statewide coalition has grown to include over150 agencies and organizations working together to get Idaho’s youth outdoors for their physical, mental and emotional health.
Be Outside, Idaho! efforts to encourage Idaho’s youth to get outdoors have benefited from strong support from elected officials, including Governor C. L. “Butch” Otter, First Lady Lori Otter, the Idaho congressional delegation and state legislators. SCR 113 was passed by Idaho’s Legislature in 2011, encouraging outdoor experiences for youth and their families, as well as land stewardship.
Be Outside, Idaho! is currently working on the 2nd annual “Unplug and Be Outside” celebration April 21-28. Events are planned throughout the Treasure Valley, Idaho Falls and North Idaho. We welcome participation from all corners of the state! For details, go to: www.unplugandbeoutside.com.
Be Outside, Idaho! also maintains a list of “101 Things to Do Outside” for parents, curriculum materials for teachers, and other resources at www.beoutsideidaho.org.
By Megan Ronk, Public Information Officer for the Idaho Department of Commerce
IGEM Initiative Becomes Law On Wednesday, Governor Otter signed House Bill 546 – the program has an effective date of July 1, 2012. The funding recommended by the Governor to support this initiative has been approved by JFAC and is currently working its way through the legislative process. Idaho Global Entrepreneurial Mission (IGEM) creates a platform to facilitate and accelerate the commercialization of new technologies out of Idaho’s research universities. The Department of Commerce will be responsible for providing support and leadership to the IGEM Council once it is formed.
House Sidetracks Bill to Put State Funds into National Guard Youth Challenge After significant debate, the House decided by unanimous consent to return House Bill 662, which would have created the National Guard Youth Challenge program and make it eligible for state funding, back to committee. Lawmakers have struggled to support this proposed school in Pierce, questioning future federal funding and whether operating this school was part of the National Guard’s core mission.
Oil & Gas Bill Awaits Governor’s Signature House Bill 464 continued its roller coaster ride through the legislature this week. On Monday, the Senate voted on an 18-15 vote to pull the bill off the amending order without any changes. This move comes after the lengthy debate last week that required the Lt. Governor to cast the tie-breaking vote to send the legislation to the amending order over concerns regarding the local control. On Wednesday, the bill made it back to the Senate floor where it was passed with a 24-10 vote. The bill now awaits the Governor’s signature.
NEXT WEEK (March 19-23, 2012)
Monday, March 19-7:00am – Director Sayer presents to Central Valley Expressway Coalition
Tuesday, March 20-11:30 – Director Sayer presents to Post Falls Chamber of Commerce
Thursday, March 22-6:00 — Director Sayer emcees University of Idaho Innovation Awards in Moscow
By Megan Ronk, Public Information Officer, and Karen Ballard Administrator of Tourism, Idaho Department of Commerce
IGEM Bill Heads to Governor After passing both the House and Senate with overwhelming support, House Bill 546 – is headed to the Governor for signature. Idaho Global Entrepreneurial Mission (IGEM) creates a platform to facilitate and accelerate the commercialization of new technologies out of Idaho’s research universities. The Department of Commerce will be responsible for providing support and leadership to the IGEM Council once it is formed.
Department of Commerce Budget Approved by JFAC The bill now moves on to a vote by the full House and Senate. The budget included a number of enhancements, including:
Oil and Gas Bills Proceed with Mixed Results House Bill 464, which addresses oil and gas regulations, was sent to the amending order by the Senate on Friday. While this bill has been supported by industry and local government associations, some Senators believed more local control was needed. The vote to send it to the amending order was a 17-17 tie when Lt. Governor Brad Little voted yes to break the tie and the bill was narrowly sent to the 14th Order. The additional bills as part of this year’s oil and gas industry package – H460, H462 and H463 – passed the Senate on Friday and will now head to the Governor for his consideration.
Aircraft Sales Tax Bill Becomes Law House Bill 417, legislation that would make Idaho competitive with 24 other states with similar exemptions for aircraft parts, was signed by Governor Otter on Friday. This bill will expand the private aircraft industry in Idaho by making businesses involved in the refurbishment and maintenance on private aircraft more competitive with the elimination of the sales tax on parts. Primarily sponsored by Western Aircraft in Boise, it will have a positive impact on a number of companies in Idaho and bode well for the travel industry served by private aircraft. Over the next five years, it is estimated that over 100 new jobs will be created through the legislation due to more work being performed in Idaho.
By ReNea Nelson – Idaho Division of Tourism Grant Analyst and Voluntourism Manager
It was so nice to see many of our grantees from around the state and advertising partners at the recent Grant Summit held in Boise last month. What a great educational, networking and sharing forum this turned out to be. Summit evaluations indicated you liked it too! Kudos to Madden Media, Trip Advisor and GolfDigest for hosting a wonderful reception where everyone could network in a relaxed atmosphere, glean new ideas from others and share success stories.
The agenda was geared towards the opportunity to partner and align with the Division of Tourism to leverage all of our budgets and market penetration in a cohesive fashion. Sharing advertising costs with another non-profit or a private partner leverages limited advertising dollars and allows co-op participants to have a greater advertising presence than they may otherwise be able to accomplish on their own.
All State-Sponsored Co-op Opportunities for the 2012 grant cycle are available online as well as Summit presentations. Peruse the information and see what opportunities work best for your organization. Join others in channeling your dollars where it makes the most sense and you get the biggest bang for your buck! There is so much that can be accomplished by linking together through synergistic and collaborative funding efforts. Additional resources are also available to compliment the co-ops. Check out the link for a variety of free marketing resources.
As a kick-off to the 2012 grant application process, regional and local tourism entities were encouraged to incorporate tourism-generating projects proposed by individual community organizations (museums, event organizers, arts commissions, etc.) into promotional efforts for the coming year. Future grant projects which align with state-supported activities, leverage dollars by participation in unique opportunities, allowing participants to effectively reach travel consumers of all sizes, demographic backgrounds and niche interests were at the forefront of discussions.
Let’s all work together in promoting Idaho. It not only sends a unified message in look and feel, but we look forward to sharing exciting new opportunities with you! And this works both ways. If you have a co-op idea we would like to hear about it too. We love matchmaking!
P.S. Have to give a big shout out to Show Me the Money. This Idaho Department of Commerce electronic newsletter highlights funding opportunities for communities and nonprofit organizations. Each newsletter features grant opportunities covering a wide array of topics; arts, education, environment and recreation to name a few. In addition to the funding opportunities, the newsletter promotes upcoming events that may be of interest.
From Megan Ronk and Karen Ballard
Idaho Travel Council change in terms proposed House Bill 613 Amends existing law relating to the Idaho Travel and Convention Industry Council to revise provisions relating to the term of office so that they begin January 1st rather than July 1st to better align with our grant cycle and bringing new members on board. We are also asking that former members be eligible to return to service. The Bill is expected to be considered in the House State Affairs Committee sometime this week.
IGEM Bill Makes Progress in Senate On Thursday, the Senate Commerce & Human Resources Committee unanimously passed House Bill 546, which creates the Idaho Global Entrepreneurial Mission (IGEM) program. The bill now moves on to a full vote by the Senate. IGEM creates a platform to facilitate and accelerate the commercialization of new technologies out of Idaho’s research universities. The Department of Commerce will be responsible for providing support and leadership to the IGEM Council once it is formed.
Oil and Gas Moves Forward The Senate Resources & Environment Committee, after more than three hours of testimony, voted 6-3 to send House Bill 464 to the Senate floor for a do-pass recommendation. H464 clarifies the state’s ability to assert control over development of natural gas resources similar to the state’s current regulators power over mining, timber, fish, wildlife and water. This could open the door to future natural gas production. The Committee subsequently approved H462 and H379.
Aircraft Parts Sales Tax Break Bill Heads to Governor House Bill 417, the sales tax break bill for aircraft parts installed into out-of-state aircraft, passed the Seante on a 33-0 vote and now heads to the Governor for signature. The bill, which includes a five-year expiration to allow lawmakers to review its effectiveness, is the first sales tax break to clear the Senate Tax Committee in at least four years. Primarily sponsored by Western Aircraft in Boise, it will have a positive impact on a number of companies in Idaho and bode well for the travel industry served by private aircraft. Over the next five years, it is estimated that over 100 new jobs will be created through the legislation due to more work being performed in Idaho.
Video Service Act Passes House House Bill 539, the Video Service Act, unanimously passed the House floor this week. This legislation will encourage competition by streamlining the process for video franchising in the state, with the ultimate goal of bringing further investment in broadband infrastructure to Idaho. The bill will be heard in the Senate State Affairs Committee next week.
House Passes Tax Cut 49-20 The week, the House passed House Bill 563 on a 49-20 vote. This legislation reduces the Idaho individual income tax rate from 7.8% to 7.4%, and the maximum corporate income tax rate from 7.6% to 7.4%. This bill now moves on to the Senate Commerce & Human Resources Committee.
House Legislative Leadership Encourages Interim Committee/Task Force on Internet Sales Tax Issues After a three-house committee hearing, the House Revenue & Taxation Committee failed to act on House Bill 581 – the streamlined sales tax bill. Proponents of the legislation indicated the change was necessary to level the playing field for Idaho businesses competing with online retailers. The complicated bill failed on a 9-9 vote after a series of motions.
Parks Passport Program Heads to Governor Legislation creating the new Idaho State Parks Passport program is on its way to the Governor’s desk. House Bill 446 allows Idahoans to purchase either a $10 annual pass or a $20 two-year pass to all Idaho state parks when they renew their vehicle legislation. The hope is that by widely offering the passes to all motorists at a lower price, it will generate an estimated $1.9 million a year in net revenue.
NEXT WEEK (March 5-9, 2012)
JFAC will be setting the Department of Commerce budget on Friday (March 9). We are first up on the agenda, so I imagine that will start right at 8am! Here is the link to listen in.