“Thou Shalt Not Be Generic” I am a really big fan of Roger Brooks with Destination Development International. I first heard his 25 Immutable Rules of Tourism some twenty years ago and was hooked. Last year, Diane Norton and I attended the North Idaho Tourism Summit to see if he still had relevant things to say. [...]
Roger Brooks
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Tourism Ambassadors Descend on to the Palouse May 3–5
The Idaho Conference on Recreation and Tourism will be held at the Red Lion Hotel in Lewiston, May 3-5, in conjunction with the city’s 150th Anniversary. This year’s conference – The New Age of Tourism – is geared toward capitalizing on the new tools available to improve the business of tourism in a location and precedes National Tourism Week, [...]