Cathy Bourner, Tourism Analyst Answering the question, “what industry you are in” should be easy, shouldn’t it? Since you’re reading this blog, you may be in the lodging industry, but you probably wouldn’t say “the Tourism business,” even if the majority of your customers are traveling for leisure. Chances are even more slim you would [...]
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“Tourism” the Industry?
Have you ever been asked, “what businesses make up the ‘tourism’ industry?” It’s a serious question to consider if you are promoting Tourism. The answer is anything but simple. Oh, we throw the phrase “tourism industry” around as if it was obvious to everyone exactly what we mean, but the real story takes a bit [...]